Bozoma Saint John on Paying Attention to the Present [Video]

Back for SXSW 2019, Convergence Keynote and CMO of Endeavor, Bozoma Saint John, sat down in conversation with entrepreneur and model Ashley Graham to discuss how brands and creatives can harness the cultural crystal ball that allows them to accurately predict what’s next in entertainment, sports, art, fashion, food, and – more importantly – how to help create it.

Saint John spoke bluntly during the Keynote, often directly addressing audience members and challenging them to take an active role in creating culture and do more than search for a secret key to creating relevant content.

“It’s so interesting, we’re always trying to predict what’s going to happen when we need to be paying attention to what’s happening right now.”

Watch Bozoma Saint John and Ashley Graham’s entire Keynote and videos from other SXSW 2019 sessions on our YouTube channel.

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Bozoma Saint John and Ashley Graham Keynote – 2019 – Photo by Katie Marriner

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