The British Music Embassy returns to the SXSW 2020 Music Festival to present official showcases for its 13th year. These showcases will highlight the best up-and-coming British musical talent and will take place at Cedar Street Courtyard from Monday, March 16 to Saturday, March 21.
Each night, a different showcase presenter will take over the embassy with on-the-rise acts. Read below for the running order for this year’s British Music Embassy showcases:
Monday, March 16
Presenter: DIY Magazine
Lineup: Shopping, Walt Disco, King Nun, Nasty Cherry, Crows, HMLTD
Wednesday, March 18
Presenter: BBC Radio 6 Music
Lineup: Beabadoobie, The Murder Capital, Jehnny Beth, Pigs Pigs Pigs Pigs Pigs Pigs, Bang Bang Romeo, Special Guest TBA
Thursday, March 19
Presenter: BBC Music Introducing
Lineup: Steam Down, Orielles, Arlo Parks, Knucks, Aaron Smith, Self Esteem
See Your Favorite Artists this March
With a Music badge, you will receive primary access to all showcases, Music and Convergence Tracks at the SXSW Conference, and Comedy Festival Showcases and Events, as well as secondary access to Film programming and Interactive Tracks, Keynotes, and Featured Speakers.
Photos courtesy of artists