British Music Embassy Lineup Announced For SXSW 2020

Steam Down - Photo courtesy of artist

The British Music Embassy returns to the SXSW 2020 Music Festival to present official showcases for its 13th year. These showcases will highlight the best up-and-coming British musical talent and will take place at Cedar Street Courtyard from Monday, March 16 to Saturday, March 21.

Each night, a different showcase presenter will take over the embassy with on-the-rise acts. Read below for the running order for this year's British Music Embassy showcases:

Monday, March 16
Presenter: DIY Magazine
Lineup: Shopping, Walt Disco, King Nun, Nasty Cherry, Crows, HMLTD

Tuesday, March 17
Presenter: ATC LIVE in association with PPL & PRS
Lineup: Pom Poko, Black Country, New Road, Los Bitchos, Sorry, Algiers, Fenne Lily

Wednesday, March 18
Presenter: BBC Radio 6 Music in association with BPI
Lineup: Beabadoobie, The Murder Capital, Jehnny Beth, Pigs Pigs Pigs Pigs Pigs Pigs, Bang Bang Romeo, Special Guest TBA

Thursday, March 19
Presenter: BBC Music Introducing with PRS Foundation
Lineup: Steam Down, Orielles, Arlo Parks, Knucks, Aaron Smith, Self Esteem

Friday, March 20
Presenter: BBC Music Introducing in association with AIM
Lineup: Marsicans, Kokoroko, Porridge Radio, Jordan Mackaampa, Liz Lawrence, Kokoroko

Saturday, March 21
Presenter: BBC Music in association with PPL & PRS
Lineup: Rosie Lowe, Jadu Heart, Dry Cleaning, The Sherlocks, Larkins

See Your Favorite Artists this March

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Photos courtesy of artists

By Hailey Hess