The Music Preview Guide is a digital exploration of 100+ up-and-coming SXSW Showcasing Artists for the Music Festival. As avid music fans, we hope to recreate the excitement of reading the employee recommendations rack at your favorite record store.
“We’ve gone back to basics and have asked some of our most trusted humans from around the world to tell us who they are most excited to see at SXSW 2020.” – James Minor, Head of SXSW Music Festival
Contributors include modern tastemakers from various publications, radio stations, streaming services, and more who lead in music discovery across the globe. Without further ado, we introduce to you the next wave of musical talent.
Thank you to all who have contributed time and energy to this passion project.
BTRtoday/ Alt Citizen
For The Students
Pigeons & Planes
The Creative Independent
The Line of Best Fit
Vinyl Me, Please
We Are: The Guard
We Found New Music
WOMEX – the World Music Expo
Join Us in Austin
Register to attend today to join us at SXSW 2020 and book your hotel through SXSW Housing & Travel. Explore student badge options, group discounts, and look over our Badge Comparison Chart for more information on which option is right for you.