The 2020 SXSW Music Preview Guide: Discover the Next Wave of Musical Talent

Music Preview Guide 2020

The Music Preview Guide is a digital exploration of 100+ up-and-coming SXSW Showcasing Artists for the Music Festival. As avid music fans, we hope to recreate the excitement of reading the employee recommendations rack at your favorite record store.

"We’ve gone back to basics and have asked some of our most trusted humans from around the world to tell us who they are most excited to see at SXSW 2020." - James Minor, Head of SXSW Music Festival

Contributors include modern tastemakers from various publications, radio stations, streaming services, and more who lead in music discovery across the globe. Without further ado, we introduce to you the next wave of musical talent.

The Music Preview Guide to SXSW 2020

Check out even more artists – listen to our Spotify and Apple Music playlists, and follow us on Instagram, Twitter, and Facebook for daily artist highlights.

Thank you to all who have contributed time and energy to this passion project.

2020 Contributors

Alt Citizen
Beats 1
BTRtoday/ Alt Citizen
Clash Magazine
DIY Magazine
FBi Radio
For The Students
Indie Shuffle
KUTX 98.9
Lyrical Lemonade
Music Feeds
Paste Magazine
Pigeons & Planes
Primavera Sound
The Creative Independent
The Line of Best Fit
Vinyl Me, Please
WARP Magazine
We Are: The Guard
We Found New Music
WOMEX - the World Music Expo
Zandari Festa

The Music Preview Guide to SXSW 2020

Join Us in Austin

Register to attend today to join us at SXSW 2020 and book your hotel through SXSW Housing & Travel. Explore student badge options, group discounts, and look over our Badge Comparison Chart for more information on which option is right for you.

Dive into 2019 Music Tracks

By Hailey Hess