SXSW Release It

SXSW Release It is a special pitch competition held on the opening day of the SXSW Conference, Friday, March 9. Ten cutting-edge companies launching a new product or service during this SXSW season will present to a panel of industry experts and a winner will be chosen based on which product or service is most likely to succeed in the marketplace.

2018 Winner

SXSW Release It

2017 SXSW Release It – Photo by Jim Antich

About Release It


Stay tuned to SXSW News and this page for information on SXSW 2019 registration, application periods, and more coming in Summer 2018.

SXSW Release It provides a platform for companies to launch a new and innovative product or service during a pitch competition at the SXSW Conference. A panel of hand-picked judges, comprised of technology industry experts, venture capitalists, and high-profile media, will select the product or service most likely to succeed in the marketplace.

Past winners for the Release It event includes Honest Dollar, Inteliclinic Inc., Neuroon Open, and Abartys Health.

SXSW Release It is a special pitch competition during Startup & Tech Sectors on the opening day of the SXSW Conference. SXSW Release It applications are now closed for SXSW 2018.

SXSW Release It Schedule

Friday, March 9, 2018

Session 1 – 11am–12pm
Session 2 – 12:30pm-1:30pm
Hilton Austin Downtown – 4th Floor, Salon AB

2018 Winner


The 2018 Winner of the SXSW Release It, Potrero Medical, makes predictions about critical illnesses. Potrero’s goal is to enhance human care with machine insights.

Potrero Medical
San Francisco, CA

Potrero Medical has developed the Accuryn system, a smart urinary catheter and monitor that tracks multiple vital signs via the bladder continuously and automatically, and is developing algorithms for the early prediction of kidney failure, sepsis, hemorrhage, and other diseases, thus saving lives and dramatically reducing the cost of care.

2018 Finalists & Alternates


Congratulations to the ten finalists selected to participate in the 2018 SXSW Release It pitch event. SXSW Release It provides a platform for companies to launch a new and innovative product or service at Startup & Tech Sector at SXSW Interactive Festival. A panel of judges comprised of technology industry experts, venture capitalists and high-profile media select the product or service most likely to succeed in the marketplace.

2018 Finalists

San Francisco, CA

BabyNoggin is a developmental screening solution that works to improve your operational efficiency. Parents track their children’s development through our mobile app using tools that reflect the recommendations of the American Academy of Pediatrics. Screening results are automatically scored, easily reimbursed, and conveniently accessible through your EMR system.

San Francisco, CA

Botanalytics is a conversational analytics & engagement tool for all conversation platforms. It helps bot makers improve their human-to-bot communication with its services to identify bottlenecks, segment conversations & users, and measure engagement. The company is based in San Francisco, has two other offices in New York and Istanbul. Botanalytics has raised $1.5M in venture funding.

Baltimore, MD

Launched after the realization that over 20 billion disposable feminine care products end up in landfills and take centuries to breakdown, EcoFlow is a hi-tech reusable product line that provides healthier, sustainable, and eco-friendly alternatives to toxic feminine care.

Kilroy Blockchain
Austin, TX

Kilroy Blockchain is an award-winning provider of artificial intelligence and blockchain products. As an IBM Partner and North America Winner of the Watson Build Challenge, our goal is to leave the world a better place than it was when we found it, and lead the way to a responsible future.

Austin, TX

Partake creates a more seamless purchasing experience in the Sports and Entertainment Industry by allowing sports fans, and loyal customers, to order food ahead of time or directly from their seat. With Partake, venues are able to increase food and beverage sales by up to 30%, while streamlining orders, operations, and data collection.

Potrero Medical
San Francisco, CA

Potrero Medical has developed the Accuryn system, a smart urinary catheter and monitor that tracks multiple vital signs via the bladder continuously and automatically, and is developing algorithms for the early prediction of kidney failure, sepsis, hemorrhage, and other diseases, thus saving lives and dramatically reducing the cost of care.

Seattle, WA

SHOP is a brand and shopper led commerce platform with a mandate to decentralize the shopping experience onto blockchain. Our open-sourced and cryptographically secure SHOP Protocol supports tokenized digital commerce experiences atop the Ethereum distributed ledger.

Swift Shift
New York, NY

Swift Shift, a HIPAA-compliant workforce recruitment and management platform for home healthcare enterprises, connects home healthcare providers with qualified caregivers and nurses to address the national nursing shortage. With real-time digital communications between provider and their staff, Swift Shift is pioneering mobile-first solutions to revolutionize home healthcare.

New York, NY

Uvii is an embedded video commentary platform and privately curated app enabling users to respond to social media posts and blogs with video content. Uvii shares messages – public and private through the mobile’s video capture screen engaging brands and influencers in meaningful ways.

Zero Waste Asset Management
Dallas, TX

Democratizes and Decentralizes information, markets, services, and payments previously controlled by third party waste management companies. The protocol lowers disposal costs while optimizing the value of recyclable material assets once considered waste. Producers are immediately rewarded for their sustainable behaviors and for providing information that helps others do the same.


Global Trade Specialist
Dallas, TX

We are a software company building applications to make the $1 trillion dollar import industry more efficient and scalable

Neuro Rehab VR
Dallas, TX

Neuro Rehab VR creates VR/AR cognitive and physical neurological therapy games leveraging the breakthroughs in neuroplasticity. Our games are designed by physical therapists and customized according to each patient’s needs. Our goals are to bring down the costs of therapy, make it more efficient and within the reach of everyone who needs it.

Austin, TX

RNDS brings together patients, doctors, & nurses on an all-in-one patented HIPPA compliant platform. Created by 2 local Austin physicians (& former Veterans), RNDS allows secure in-app calling & texting, along with providing real-time analytics on quality of care & actionable data for improving healthcare.

2018 Emcees, Judges & Coaches


Release It relies on hand-picked emcees and judges, qualified to determine the viability of a startup based on their demonstrated business and investment experience. The judging process will determine which of the finalists has the most innovative product or service. The following individuals have agreed to contribute their expertise toward the success of the Release It event.


Trey Bowles
Dallas Entrepreneur Center
Dallas, TX

Trey Bowles is Cofounder and CEO of the Dallas Entrepreneur Center where he leads strategy, vision, and drives the overall planning and development efforts for the DEC. Bowles cofounded and launched the Dallas Innovation Alliance, a public partnership to develop a Smart Cities initiative for the City of Dallas. Bowles is cofounder and Chairman of the Mayor’s Star Council which is created with City of Dallas Mayor Mike Rawlings to engage culturally diverse and civically minded group of young professions to make impact on the city.

Jen Consalvo
TechCo Media
Las Vegas, NV

Jen Consalvo is Co-Founder and COO of the tech-focused media company, Tech Cocktail, as well as the Founder of Thankfulfor, an online gratitude journal community. She has worked in product development for over a decade, leading large and small teams in a range of product areas such as digital imaging, community & social platforms and personalization. The majority of her career was at AOL, planning and building products used by millions of people globally.


Susan Amat, MBA, Ph.D.
Venture Hive
Miami, FL

Dr. Susan Amat is the CEO and founder of Venture Hive, a software and training company that provides accountability and transparency tools and content to support innovation management and entrepreneurship programs. A serial entrepreneur, she built businesses in the entertainment industry for over a decade, including the first CD-Rom magazine and a national television show

Andy Stoll
The Kauffman Foundation
Kansas City, MO

Andy Stoll is a serial entrepreneur and a senior program officer at the Ewing Marion Kauffman Foundation, where he is responsible for the implementation and management of the Foundation’s ecosystem development strategy. Before joining the Kauffman Foundation, Stoll co-founded Seed Here Studio, a social good company specializing in building innovation ecosystems in unexpected places.

Felecia Hatcher
Black Tech Week / Code Fever

Felecia Hatcher is on a mission to rid communities of innovation deserts by working with community leaders and government officials to create inclusive and diverse tech/startup ecosystems as the Co-Founder of Code Fever, Black Tech Week and Tribe Cowork and Urban Innovation Lab. Hatcher has raised over 3 million dollars to support Code Fever’s work which sits at the intersection of economic development and inclusive innovation.


Release It coaches work closely with the finalists in the months leading up to the event to assist them in their onstage presentations.

Melissa Bradley
Project 500
Washington, DC

Craig Buerstatte
U.S. Department of Commerce
Washington, DC

Tom Chapman
Chapman and Company
Omaha, NE

Clarisa Lindenmeyer
Proximity To Power
Dallas, TX

Scott Resnick
StartingBlock Madison
Madison, WI

Michelle Williams
The Dallas Entrepreneur Center
Dallas, TX

Learn More

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Explore the 2018 SXSW Schedule

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2017 Winner


Abartys Health
San Juan, Puerto Rico

Abartys Health has created a unified system for the three major components of healthcare – patients, doctors, and insurers; streamlining services, communication, and treatment. Our technology is moving healthcare from the existing disjointed state to a centralized hub.

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