SXSW Release It

SXSW Release It is a special pitch competition featuring ten cutting-edge companies selected to pitch their product or service live at SXSW for a panel of judges comprised of technology industry experts, venture capitalists and high profile media who will select the product or service most likely to succeed in the marketplace.

Browse 2020 Pitch Decks

SXSW Release It Finalists - 2019 - Photo by Akash Kataria

SXSW Release It Finalists - 2019 - Photo by Akash Kataria

About Release It


SXSW Release It provides a platform for companies to launch a new and innovative product or service during a pitch competition on the opening day of the SXSW Conference featuring ten cutting-edge companies launching a new product or services during this SXSW season.

While we were unfortunately not able to provide an interactive forum to showcase all the great startups this season due to the event’s cancellation in by the City of Austin in March, we are excited to share presentation decks from the 2020 Finalists and Alternates from SXSW 2020.

Browse 2020 Pitch Decks

If you are a company that would like to be introduced to a finalist, please complete this Introduction Request form and a SXSW representative will be in contact.

2020 Finalists


If you are a company that would like to be introduced to a finalist, please complete this Introduction Request form and a SXSW representative will be in contact.

Los Angeles, CA
Glaza’s software uses the front-facing camera of a device to track where the driver is looking on the screen. When the driver blinks, it registers that as a tap. Eyesight is a natural “cursor” so the software gets rid of the need to use the driver’s fingers and allows the driver to interact with the car’s infotainment system hands-free.
View Deck »

LifePod Corps
Austin, TX
LifePod Corps is a platform to facilitate immediate disaster relief using innovative technologies, built and delivered by US Veterans. LifePod Corps uses renewable technologies to solve disaster relief problems. We create off-grid water, electricity, reusable/mobile housing, and facilitate all logistics from point A to B.

Brooklyn, NY
We are a B2B SaaS solution focused on helping companies gain insight from first-person audio accounts narrated directly by customers, constituents, members, and employees. We are a vital complement to existing tools; moving beyond text-responses to surveys and questionnaires, and capitalizing on actionable insight derived from audio responses.
View Deck »

London, England
OCL is the developer of Portes, the remarkable new platform that connects artists and brands directly to their fans and customers in under 3 seconds, with a bespoke VIP experience.

Open Road Integrated Media
New York, NY
Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world; their network of digital properties produces compelling stories that keep audiences engaged—across devices.

New York, NY
Our.News fights misinformation. Our non-partisan “nutrition label for news” attach to every news story online, providing all the background info needed to quickly make informed decisions. This includes sources, fact checks, verified publisher and author profiles, AI and public ratings, and more.
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New York, NY
OzoneAI is building free tools for users to capture all personal data from consumer tech platforms (ie. Facebook, Google, Amazon), get instant intelligence (ie. Which advertisers are following me?), and accept subscribers to their anonymized personal internet data for cash compensation and targeted offers. Businesses pay to “subscribe” to users’ anonymized data and opt users into live paid Calls-To-Action and Direct Marketing offers.
View Deck »

Austin, TX
RapidDeploy is the market leader in Cloud Aided Dispatch software. The RapidDeploy platform is rich in features and interfaces, easy to deploy and affordable for agencies of all sizes. RapidDeploy was built by First Responders using modern Microsoft Azure Government Cloud architecture, providing mission-critical reliability, cybersecurity, and state-of-the-art Artificial Intelligence.

Redux Foundation
Melbourne, Australia
Redux in an NGO that intends to use technology to connect people to help the planet. According to the UN, an entire dump truck of rubbish enters the ocean EVERY MINUTE. This rubbish is mainly plastic and comes from the streets of Developing Countries, entering our rivers and ultimately finds it way into the ocean and our food supply. Redux connects people who are willing to pay someone to clean the streets of the Developing World with people willing to clean it up. This prevents plastic from entering the ocean and restores nature to its original state.

Yotta Solar
Austin, TX
Yotta Solar Inc. (Yotta) is a cleantech startup developing a new class of energy storage that’s safer, cheaper, and simpler. Yotta will be launching Y.E.S., an energy services platform that can turn building rooftops into power plants in 2020.


Los Angeles, CA
Grantey uses NLP/NLU to streamline the grant application writing process for academic and medical research institutions. Our novel method enables clinical and biomedical researchers to accelerate the discovery of significant breakthroughs in science & medicine by up to 150x faster than the global status quo.

Long Beach, CA
Your Brand’s Watchdog. On-demand pics from everyday shoppers.
PICKL is creating opportunities for shoppers during this important time to make extra income while getting their weekly necessities plus getting brands & retailers fast data.
View Deck »

If you are a company that would like to be introduced to a finalist, please complete this Introduction Request form and a SXSW representative will be in contact.

2020 Emcees, Judges & Coaches


2020 Emcees

Trey Bowles
InnoCity Partners
Heerlen, Limburg

Trey help entrepreneurs start, build and grow their businesses. I am also building Smart Cities solutions to help clients improve quality of life for there customers.

Jen Consalvo
Kennebunkport, ME

Jen is cofounder & co-CEO of Established, a consultancy focused on helping organizations with their innovation, startup, and communication strategies, and the power behind the global competition, Startup of the Year. Previously, she cofounded, operated and sold Tech.Co, a news, content, and events organization focused on better connecting and educating entrepreneurs, and amplifying start-up communities everywhere. Consalvo is also a startup investor and advisor, and a founding member of NextGen Venture Partners.

2020 Judges

Olivia Yang Zhao
Sunnyvale, CA

Yang Zhao (Olivia) is a Product Manager at Google Ads. She builds AI-powered advertising products that bring in billions of dollars of revenue for Google every year. Before joining Google, Olivia was funding partner and Head of Product at an AI-driven FinTech startup, Olivia AI. Prior to that, she founded her first startup, Bridge, that helped Baby Boomers and Seniors learn modern technology. In her spare time, she enjoys hiking, traveling and building communities. Olivia holds a Bachelor’s and a Master’s degree in Electrical Engineering and a MBA from The Wharton School.

Melissa Larson Youngblood
Venn Ventures
Dallas, TX

Melissa is the Co-founder of Venn Ventures, a venture fund investing in technology enabled startups across the U.S. & Europe. Prior to Venn Ventures, Melissa was the first female executive at Worldwide Express, helping to build the company into a $2B business. She’s had 3 successful exits with companies in their portfolio. Melissa is passionate about technology, entrepreneurship, and building companies that disrupt age-old industries. She is an active speaker, board member, and advisor.

Felecia Hatcher
Code Fever Miami
Dallas, TX

Felecia Hatcher is on a mission to rid our communities of innovation deserts by working with community leaders and government officials to create inclusive and diverse startup ecosystems as the Co-Founder of Code Fever and Black Tech Week. Code Fever is an initiative connects minority led startup founders to capital through their VC in Residence program, tech skills training for African American and Caribbean youth and young adults in the areas of technology and entrepreneurship through full stack development coding boot camps, in school programs and an annual week long emerging technology summit called BlackTech Week.

2020 Coaches

Clarisa Lindenmeyer
Proximity To Power
Dallas, TX

Clarisa advises entrepreneurs and executives on growth strategies, providing her clients with a 360-degree assessment of the interconnectedness of all business activities, from marketing and sales to innovation and operations. Clarisa believes that in order to grow, companies need a solid foundation and audit of their brand, the customer experience as well as their product. What she enjoys doing most is cultivating the innovation ecosystem, and is hyper-focused on bringing more entrepreneurs and investors from other parts of country to Dallas, in order to to foster fresh ideas and best practices.

Will Akins
WeWork Labs
Dallas, TX

Will Akins started the Dallas WeWork Labs location to support startups in DFW through impactful connections and resources. A Florida transplant, he moved to Dallas to get involved with startups and joined The DEC.

Christiana Yebra
Dallas, TX

I like to build and connect. I’ve done everything from healthcare to dating apps.

Andrew Schultz
Dallas, TX

Product CEO who is still alway learning.

Hannah McBride
Austin, Texas

Hannah designs voice experiences for news and podcasts on the Google Assistant. Before Google, she worked in radio and print journalism but her first “real” job was screening callers for WBUR’s Car Talk.


  • A company’s product / service must have launched no earlier than Wednesday, January 1, 2020.
  • A company’s product / service must not be launched after Friday, March 13, 2020.
  • Companies will be allowed to submit only one product or service to SXSW Release It. Companies who submit more than one product or service will not be eligible to participate in SXSW Release It.
  • Companies can not have presented in any of the following events: SXSW Pitch or SXSW EDU Launch.

Applications for Release It are now closed.

2019 Winner – Lumos Helmet

Lumos is a next generation bicycle helmet that features integrated lights, brake, and turn signals. Lumos started as a Kickstarter campaign, and has gone on to be featured as one of Oprah’s Favorite Things and TIME Magazine’s Best Inventions of 2018. Lumos is also the first and only bike helmet to be sold in over 300 Apple Stores worldwide.

Past winners for the Release It event include Potrero Medical, Honest Dollar, Inteliclinic Inc., Neuroon Open, and Abartys Health.

SXSW Release It - 2019 - Photo by Akash Kataria

SXSW Release It - 2019 - Photo by Akash Kataria

2019 Finalists


Ampl Santa Monica, CA

Ampl is a News Discovery & Article Sharing Platform that enables messaging and annotation within articles. Ampl aggregates from over 250+ premium publishers and 90+ Topics. Ampl’s mission is to become the go-to social platform for news consumption, inspiring more discussion around people’s interests by making Article Sharing fun & easy.

Portland, OR

Dorsum is a company solving the problem of back pain caused by spinal misalignment during repetitive motion activities. Our supportive spinal device inserts into apparel as part of an interchangeable back support system. Dorsum is committed to creating purposeful and dependable products that adapt to motion and the user’s needs.

Leaf Tyme
Chicago, IL

The Leaf Tyme mobile app is a directory for the cannabis industry that connects consumers and patients to licensed dispensaries, brands, and clinics in their area. The platform allows users to find cannabis laws and regulations by state and learn how cannabis can help with common health conditions.

Lumos Helmet
Los Angeles, CA

Lumos is a next generation bicycle helmet that features integrated lights, brake, and turn signals. Lumos started as a Kickstarter campaign, and has gone on to be featured as one of Oprah’s Favorite Things and TIME Magazine’s Best Inventions of 2018. Lumos is also the first and only bike helmet to be sold in over 300 Apple Stores worldwide.

Reviver Auto
Foster City, CA

Reviver Auto created the Rplate, the world’s first and only digital license plate, transforming the 125 year-old metal license plate into a multi-functional, bi-stable high definition digital display, and customizable, connected vehicle platform. It enables virtually any legacy vehicle to transform itself into a connected smart vehicle taking advantage of today’s and tomorrow’s technology including smart cities, AI, autonomous and semi-autonomous systems, various vehicle ownership business models and much more.

Stockholm, CA

Riteband is a stock exchange for music that empowers artists by bringing them cash when they need it; from fans and other investors who buy their future music copyright revenues. Backers can make a profit through secondary trading, just like on the stock exchange. Find the hit. Make money.

10 Block
Venice, CA

10 Block transforms high quality feature films & TV series into an experience the mobile generation loves by making great stories into bite-size blocks you can discover, binge and share on your phone. Their platform helps content owners reach today’s mobile viewers in an addictive social community.

The Labz
Atlanta, GA

The Labz’ is a music collaboration platform that frees music creators from the complex burden of song ownership data collection, ownership splits and song registration. We do this by integrating into the music creator’s current music sharing and songwriting digital workflow, collect data while creators collaborate, take that data to instantly register their ownership on a Blockchain database platform, and auto-generate simple forms such as a copyright and a split-sheets.

Winnipeg, Canada

Thisten is an audio to text platform that transcribes the world’s information – in real time. Backed by Google Creative Lab, Thisten was founded by Liz Jackson and members of SkipTheDishes’ startup team – Rui Melo, Ben Grynol and Sudeep Sidhu.

Austin, TX

ZPEG increases video encoder performance by 25% or more without compromising the visual experience. Companies sending video can reduce their bandwidth bill, increase the visual quality, and reduce buffering with a simple to install upgrade to their system.

2019 Release It Alternates

Dance Reality
Seattle, WA

We enable people to learn to dance anytime, from the comfort of their homes, from the best instructors in the world, and at a fraction of the cost, using AR with just a smartphone or tablet.

Hannover, Germany

Dresslife enables 1-to-1 personalization for fashion with exceptional accuracy, by integrating human feedback into its AI. Its technology allows customers to find the clothes they love and that fit. Dresslife’s vision is to create a market network for fashion that matches clothing for consumers across retailers and brands.

Past Participants Archive


Browse the Past Participants Archive for a list of SXSW Release It winners, finalists, judges, and other participants from previous years including the 2018 Winner:

Potrero Medical
San Francisco, CA

Potrero Medical has developed the Accuryn system, a smart urinary catheter and monitor that tracks multiple vital signs via the bladder continuously and automatically, and is developing algorithms for the early prediction of kidney failure, sepsis, hemorrhage, and other diseases, thus saving lives and dramatically reducing the cost of care.

Browse Past Winners & Finalists

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