SXSW Release It

March 8, 2019

SXSW Release It is a special pitch competition featuring ten cutting-edge companies selected to pitch their product or service live at SXSW.

Application Deadline: January 17, 2019

Apply Now

2018 SXSW Release It - Photo by Katie Marriner

2018 SXSW Release It - Photo by Katie Marriner

About Release It


SXSW Release It provides a platform for companies to launch a new and innovative product or service during a pitch competition on the opening day of the SXSW Conference.

Ten cutting-edge companies launching a new product or services during this SXSW season will present to a panel of hand-picked judges, comprised of technology industry experts, venture capitalists, and high-profile media. A winner will be chosen based on which product or service is most likely to succeed in the marketplace.

Past winners for the Release It event includes Potrero Medical, Honest Dollar, Inteliclinic Inc., Neuroon Open, and Abartys Health.

Application deadline for this program is Thursday, January 17, 2019 at 11:59pm PT, but presentation spots are limited so you are encouraged to apply to Release It as soon as possible.

Apply Now

SXSW Release It Schedule

Friday, March 8, 2019

Session 1 – 11am–12pm
Session 2 – 12:30pm-1:30pm
Hilton Austin Downtown – 4th Floor, Salon C



To be eligible:

  • A company’s product / service must have launched no earlier than January 1, 2019.
  • A company’s product / service must not be launched after March 17, 2019.
  • Companies will be allowed to submit only one product or service to SXSW Release It. Companies who submit more than one product or service will not be eligible to participate in SXSW Release It.
  • Companies can not have presented in any of the following events: SXSW Pitch or SXSW EDU Launch.

Application Deadline: January 17, 2019

Apply Now

Key Judging Criteria

When reviewing companies in the pre-event online application process judges look for:

  • Creativity (originality of idea)
  • Potential (longevity, actualization, and profitability)
  • Functionality (usability of interface)
  • Goodness (How does the product/service impact or improves the world?)
  • Team (Who is your team and how will they make your company a success?)

Read our Top Reasons to Apply for more tips on application success.

2018 Winner


The 2018 Winner of the SXSW Release It, Potrero Medical, makes predictions about critical illnesses. Potrero’s goal is to enhance human care with machine insights.

Potrero Medical
San Francisco, CA

Potrero Medical has developed the Accuryn system, a smart urinary catheter and monitor that tracks multiple vital signs via the bladder continuously and automatically, and is developing algorithms for the early prediction of kidney failure, sepsis, hemorrhage, and other diseases, thus saving lives and dramatically reducing the cost of care.

2018 Finalists & Alternates


Congratulations to the ten finalists selected to participate in the 2018 SXSW Release It pitch event. SXSW Release It provides a platform for companies to launch a new and innovative product or service at Startup & Tech Sector at SXSW Interactive Festival. A panel of judges comprised of technology industry experts, venture capitalists and high-profile media select the product or service most likely to succeed in the marketplace.

2018 Finalists

San Francisco, CA

BabyNoggin is a developmental screening solution that works to improve your operational efficiency. Parents track their children’s development through our mobile app using tools that reflect the recommendations of the American Academy of Pediatrics. Screening results are automatically scored, easily reimbursed, and conveniently accessible through your EMR system.

San Francisco, CA

Botanalytics is a conversational analytics & engagement tool for all conversation platforms. It helps bot makers improve their human-to-bot communication with its services to identify bottlenecks, segment conversations & users, and measure engagement. The company is based in San Francisco, has two other offices in New York and Istanbul. Botanalytics has raised $1.5M in venture funding.

Baltimore, MD

Launched after the realization that over 20 billion disposable feminine care products end up in landfills and take centuries to breakdown, EcoFlow is a hi-tech reusable product line that provides healthier, sustainable, and eco-friendly alternatives to toxic feminine care.

Kilroy Blockchain
Austin, TX

Kilroy Blockchain is an award-winning provider of artificial intelligence and blockchain products. As an IBM Partner and North America Winner of the Watson Build Challenge, our goal is to leave the world a better place than it was when we found it, and lead the way to a responsible future.

Austin, TX

Partake creates a more seamless purchasing experience in the Sports and Entertainment Industry by allowing sports fans, and loyal customers, to order food ahead of time or directly from their seat. With Partake, venues are able to increase food and beverage sales by up to 30%, while streamlining orders, operations, and data collection.

Potrero Medical
San Francisco, CA

Potrero Medical has developed the Accuryn system, a smart urinary catheter and monitor that tracks multiple vital signs via the bladder continuously and automatically, and is developing algorithms for the early prediction of kidney failure, sepsis, hemorrhage, and other diseases, thus saving lives and dramatically reducing the cost of care.

Seattle, WA

SHOP is a brand and shopper led commerce platform with a mandate to decentralize the shopping experience onto blockchain. Our open-sourced and cryptographically secure SHOP Protocol supports tokenized digital commerce experiences atop the Ethereum distributed ledger.

Swift Shift
New York, NY

Swift Shift, a HIPAA-compliant workforce recruitment and management platform for home healthcare enterprises, connects home healthcare providers with qualified caregivers and nurses to address the national nursing shortage. With real-time digital communications between provider and their staff, Swift Shift is pioneering mobile-first solutions to revolutionize home healthcare.

New York, NY

Uvii is an embedded video commentary platform and privately curated app enabling users to respond to social media posts and blogs with video content. Uvii shares messages – public and private through the mobile’s video capture screen engaging brands and influencers in meaningful ways.

Zero Waste Asset Management
Dallas, TX

Democratizes and Decentralizes information, markets, services, and payments previously controlled by third party waste management companies. The protocol lowers disposal costs while optimizing the value of recyclable material assets once considered waste. Producers are immediately rewarded for their sustainable behaviors and for providing information that helps others do the same.


Global Trade Specialist
Dallas, TX

We are a software company building applications to make the $1 trillion dollar import industry more efficient and scalable

Neuro Rehab VR
Dallas, TX

Neuro Rehab VR creates VR/AR cognitive and physical neurological therapy games leveraging the breakthroughs in neuroplasticity. Our games are designed by physical therapists and customized according to each patient’s needs. Our goals are to bring down the costs of therapy, make it more efficient and within the reach of everyone who needs it.

Austin, TX

RNDS brings together patients, doctors, & nurses on an all-in-one patented HIPPA compliant platform. Created by 2 local Austin physicians (& former Veterans), RNDS allows secure in-app calling & texting, along with providing real-time analytics on quality of care & actionable data for improving healthcare.

2019 Emcees, Judges & Coaches


Release It relies on hand-picked emcees and judges, qualified to determine the viability of a startup based on their demonstrated business and investment experience. The judging process will determine which of the finalists has the most innovative product or service. The following individuals have agreed to contribute their expertise toward the success of the Release It event.


Trey Bowles
Dallas Entrepreneur Center
Dallas, TX

Trey Bowles is Cofounder and CEO of the Dallas Entrepreneur Center where he leads strategy, vision, and drives the overall planning and development efforts for the DEC. Bowles cofounded and launched the Dallas Innovation Alliance, a public partnership to develop a Smart Cities initiative for the City of Dallas. Bowles is cofounder and Chairman of the Mayor’s Star Council which is created with City of Dallas Mayor Mike Rawlings to engage culturally diverse and civically minded group of young professions to make impact on the city.

Jen Consalvo
TechCo Media
Las Vegas, NV

Jen Consalvo is Co-Founder and COO of the tech-focused media company, Tech Cocktail, as well as the Founder of Thankfulfor, an online gratitude journal community. She has worked in product development for over a decade, leading large and small teams in a range of product areas such as digital imaging, community & social platforms and personalization. The majority of her career was at AOL, planning and building products used by millions of people globally.


Andy Stoll
The Kauffman Foundation
Kansas City, MO

Andy Stoll is a serial entrepreneur and a senior program officer at the Ewing Marion Kauffman Foundation, where he is responsible for the implementation and management of the Foundation’s ecosystem development strategy. Before joining the Kauffman Foundation, Stoll co-founded Seed Here Studio, a social good company specializing in building innovation ecosystems in unexpected places.

Jennifer Conley
The Dallas Entrepreneur Center
Dallas, Tx

Jennifer has been a catalyst in the North Texas startup ecosystem. She co-founded the Dallas Entrepreneur Center, a nonprofit organization committed to serving entrepreneurs in North Texas and elevating the ecosystem across the country. She served as the VP of Programming, and led over 200 events and programs, including 1 Million Cups Dallas Edition, The DEC Ambassador program volunteer network, and the Annual State of Entrepreneurship in Dallas.

Todd Nuckols
Richmond, VA

Todd Nuckols is the Managing Director of Lighthouse Labs, an active adviser to Canvas solutions, wild supporter of a co-working space in Richmond, VA and founder of StartRVA.


Release It coaches work closely with the finalists in the months leading up to the event to assist them in their onstage presentations.

Will Akins
WeWork Labs
Dallas, TX

Will Akins started the Dallas WeWork Labs location to support startups in DFW through impactful connections and resources. A Florida transplant, he moved to Dallas to get involved with startups and joined The DEC.

Clarisa Lindenmeyer
Proximity To Power
Dallas, TX

Revenue and Monetization Expert C-Suite Strategist, Brand Builder, Marketing & Communications Expert, PR Specialist, Event Producer.

Cijoy Oickal
Plymouth ai
Dallas, TX

Business-centric technologist driving applied research into organizations. Professor of Blockchain at the University of North Texas.

Raquel Vincent
Raquel Vincent Communications
Dallas, TX

Raquel Vincent is a content creator, coach, and marketing manager. With over 10 years of experience working with nonprofits, startups, and entrepreneurs, she brings a wealth of knowledge and a unique perspective to the table.

Michelle Williams
The Dallas Entrepreneur Center @ Redbird
Dallas, TX

A Texas native, Michelle Williams currently serves as Executive Director over the Dallas Entrepreneur Center’s southern sector expansion. The Dallas Entrepreneur Center (The DEC), a non-profit organization, is dedicated to helping entrepreneurs start, build and grow their businesses through education, mentorship and access to an entrepreneurial ecosystem.

Olivia Zhao
Mountain View, CA

Olivia is an engineer, entrepreneur, product manager and business leader who is passionate about building cutting edge technologies that positively impact millions of lives.

2017 Winner


Abartys Health
San Juan, Puerto Rico

Abartys Health has created a unified system for the three major components of healthcare – patients, doctors, and insurers; streamlining services, communication, and treatment. Our technology is moving healthcare from the existing disjointed state to a centralized hub.

Browse the SXSW Release It Archive

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