SXSW Release It

SXSW Release It is a special pitch competition held on the opening day of the SXSW Conference, Friday, March 9. Ten cutting-edge companies launching a new product or service during this SXSW season will present to a panel of industry experts and a winner will be chosen based on which product or service is most likely to succeed in the marketplace.

SXSW Release It

2017 SXSW Release It – Photo by Jim Antich

About Release It


SXSW Release It provides a platform for companies to launch a new and innovative product or service during a pitch competition at the SXSW Conference. A panel of hand-picked judges, comprised of technology industry experts, venture capitalists, and high-profile media, will select the product or service most likely to succeed in the marketplace.

Past winners for the Release It event includes Honest Dollar, Inteliclinic Inc.,
Neuroon Open, and Abartys Health.

SXSW Release It is a special pitch competition during Startup & Tech Sectors on the opening day of the SXSW Conference. SXSW Release It applications are now closed for SXSW 2018.

2018 Finalists & Alternates

SXSW Release It Schedule

Friday, March 9, 2018

Session 1 – 11am–12pm
Session 2 – 12:30pm-1:30pm
Hilton Austin Downtown – 4th Floor, Salon AB

2018 Finalists & Alternates


Congratulations to the ten finalists selected to participate in the 2018 SXSW Release It pitch event. SXSW Release It provides a platform for companies to launch a new and innovative product or service at Startup & Tech Sector at SXSW Interactive Festival. A panel of judges comprised of technology industry experts, venture capitalists and high-profile media select the product or service most likely to succeed in the marketplace.

2018 Finalists

San Francisco, CA

BabyNoggin is a developmental screening solution that works to improve your operational efficiency. Parents track their children’s development through our mobile app using tools that reflect the recommendations of the American Academy of Pediatrics. Screening results are automatically scored, easily reimbursed, and conveniently accessible through your EMR system.

San Francisco, CA

Botanalytics is a conversational analytics & engagement tool for all conversation platforms. It helps bot makers improve their human-to-bot communication with its services to identify bottlenecks, segment conversations & users, and measure engagement. The company is based in San Francisco, has two other offices in New York and Istanbul. Botanalytics has raised $1.5M in venture funding.

Baltimore, MD

Launched after the realization that over 20 billion disposable feminine care products end up in landfills and take centuries to breakdown, EcoFlow is a hi-tech reusable product line that provides healthier, sustainable, and eco-friendly alternatives to toxic feminine care.

Kilroy Blockchain
Austin, TX

Kilroy Blockchain is an award-winning provider of artificial intelligence and blockchain products. As an IBM Partner and North America Winner of the Watson Build Challenge, our goal is to leave the world a better place than it was when we found it, and lead the way to a responsible future.

Austin, TX

Partake creates a more seamless purchasing experience in the Sports and Entertainment Industry by allowing sports fans, and loyal customers, to order food ahead of time or directly from their seat. With Partake, venues are able to increase food and beverage sales by up to 30%, while streamlining orders, operations, and data collection.

Potrero Medical
San Francisco, CA

Potrero Medical has developed the Accuryn system, a smart urinary catheter and monitor that tracks multiple vital signs via the bladder continuously and automatically, and is developing algorithms for the early prediction of kidney failure, sepsis, hemorrhage, and other diseases, thus saving lives and dramatically reducing the cost of care.

Seattle, WA

SHOP is a brand and shopper led commerce platform with a mandate to decentralize the shopping experience onto blockchain. Our open-sourced and cryptographically secure SHOP Protocol supports tokenized digital commerce experiences atop the Ethereum distributed ledger.

Swift Shift
New York, NY

Swift Shift, a HIPAA-compliant workforce recruitment and management platform for home healthcare enterprises, connects home healthcare providers with qualified caregivers and nurses to address the national nursing shortage. With real-time digital communications between provider and their staff, Swift Shift is pioneering mobile-first solutions to revolutionize home healthcare.

New York, NY

Uvii is an embedded video commentary platform and privately curated app enabling users to respond to social media posts and blogs with video content. Uvii shares messages – public and private through the mobile’s video capture screen engaging brands and influencers in meaningful ways.

Zero Waste Asset Management
Dallas, TX

Democratizes and Decentralizes information, markets, services, and payments previously controlled by third party waste management companies. The protocol lowers disposal costs while optimizing the value of recyclable material assets once considered waste. Producers are immediately rewarded for their sustainable behaviors and for providing information that helps others do the same.


Global Trade Specialist
Dallas, TX

We are a software company building applications to make the $1 trillion dollar import industry more efficient and scalable

Neuro Rehab VR
Dallas, TX

Neuro Rehab VR creates VR/AR cognitive and physical neurological therapy games leveraging the breakthroughs in neuroplasticity. Our games are designed by physical therapists and customized according to each patient’s needs. Our goals are to bring down the costs of therapy, make it more efficient and within the reach of everyone who needs it.

Austin, TX

RNDS brings together patients, doctors, & nurses on an all-in-one patented HIPPA compliant platform. Created by 2 local Austin physicians (& former Veterans), RNDS allows secure in-app calling & texting, along with providing real-time analytics on quality of care & actionable data for improving healthcare.

Entry Process Overview


Applications are now closed for the 2018 SXSW Release It pitch competition.

Rates & Deadlines

Application Fee: $20

Deadline to Enter: Friday, January 19, 2018 at 11:59pm PT


  • A company’s product / service must have launched no earlier than Friday, January 1, 2018.
  • A company’s product / service must not be launched after Tuesday, March 13, 2018.
  • Companies cannot have presented in any of the following events: SXSW Accelerator, SXSW Eco Startup Showcase, SXSW V2Venture or LAUNCHedu pitch events.
  • Companies will be allowed to submit only one product or service to Release It at SXSW. Companies who submit more than one product or service will not be eligible to participate in Release It at SXSW.

Product or service has to have launched (opened up to public) within January 1 to March 18, 2018 to be eligible to participate.


For a listing of the Frequently Asked Questions about SXSW Release It read the SXSW Release It FAQ.

For any SXSW Accelerator Pitch Event inquiries, please contact

Read the FAQ

Hotel Information for Finalists

A limited number of rooms are protected for SXSW Release It participants through SXSW Housing & Travel. Rooms are limited to one per registrant and will sell out fast, so be sure to make your hotel request as soon as you are registered. Reservations can be completed in your Shopping Cart or SXSW Social account. In the meantime, check out SXSW Housing & Travel for more information about our hotels, pricing, reservation policies, and travel information.

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2017 Winner


Abartys Health
San Juan, Puerto Rico

Abartys Health has created a unified system for the three major components of healthcare – patients, doctors, and insurers; streamlining services, communication, and treatment. Our technology is moving healthcare from the existing disjointed state to a centralized hub.

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