SXSW Release It

March 8, 2019

SXSW Release It is a special pitch competition featuring ten cutting-edge companies selected to pitch their product or service live at SXSW.

Application Deadline: January 18, 2019

Apply Now

2018 SXSW Release It - Photo by Katie Marriner

2018 SXSW Release It - Photo by Katie Marriner

About Release It


SXSW Release It provides a platform for companies to launch a new and innovative product or service during a pitch competition on the opening day of the SXSW Conference.

Ten cutting-edge companies launching a new product or services during this SXSW season will present to a panel of hand-picked judges, comprised of technology industry experts, venture capitalists, and high-profile media. A winner will be chosen based on which product or service is most likely to succeed in the marketplace.

Past winners for the Release It event include Potrero Medical, Honest Dollar, Inteliclinic Inc., Neuroon Open, and Abartys Health.

Application deadline for this program is January 18, 2019 at 11:59pm PT, but presentation spots are limited so you are encouraged to apply to Release It as soon as possible.

Apply Now

SXSW Release It Schedule

Friday, March 8, 2019

Session 1 – 11am–12pm
Session 2 – 12:30pm-1:30pm
Hilton Austin Downtown – 4th Floor, Salon C



To be eligible:

  • A company’s product / service must have launched no earlier than January 1, 2019.
  • A company’s product / service must not be launched after March 17, 2019.
  • Companies will be allowed to submit only one product or service to SXSW Release It. Companies who submit more than one product or service will not be eligible to participate in SXSW Release It.
  • Companies can not have presented in any of the following events: SXSW Pitch or SXSW EDU Launch.

Application Deadline: January 18, 2019

Apply Now

Key Judging Criteria

When reviewing companies in the pre-event online application process judges look for:

  • Creativity (originality of idea)
  • Potential (longevity, actualization, and profitability)
  • Functionality (usability of interface)
  • Goodness (How does the product/service impact or improves the world?)
  • Team (Who is your team and how will they make your company a success?)

Read our Top Reasons to Apply for more tips on application success.

2019 Emcees, Judges & Coaches


Release It relies on hand-picked emcees and judges, qualified to determine the viability of a startup based on their demonstrated business and investment experience. The judging process will determine which of the finalists has the most innovative product or service. The following individuals have agreed to contribute their expertise toward the success of the Release It event.


Trey Bowles
Dallas Entrepreneur Center
Dallas, TX

Trey Bowles is Cofounder and CEO of the Dallas Entrepreneur Center where he leads strategy, vision, and drives the overall planning and development efforts for the DEC. Bowles cofounded and launched the Dallas Innovation Alliance, a public partnership to develop a Smart Cities initiative for the City of Dallas. Bowles is cofounder and Chairman of the Mayor’s Star Council which is created with City of Dallas Mayor Mike Rawlings to engage culturally diverse and civically minded group of young professions to make impact on the city.

Jen Consalvo
TechCo Media
Las Vegas, NV

Jen Consalvo is Co-Founder and COO of the tech-focused media company, Tech Cocktail, as well as the Founder of Thankfulfor, an online gratitude journal community. She has worked in product development for over a decade, leading large and small teams in a range of product areas such as digital imaging, community & social platforms and personalization. The majority of her career was at AOL, planning and building products used by millions of people globally.


Andy Stoll
The Kauffman Foundation
Kansas City, MO

Andy Stoll is a serial entrepreneur and a senior program officer at the Ewing Marion Kauffman Foundation, where he is responsible for the implementation and management of the Foundation’s ecosystem development strategy. Before joining the Kauffman Foundation, Stoll co-founded Seed Here Studio, a social good company specializing in building innovation ecosystems in unexpected places.

Jennifer Conley
The Dallas Entrepreneur Center
Dallas, Tx

Jennifer has been a catalyst in the North Texas startup ecosystem. She co-founded the Dallas Entrepreneur Center, a nonprofit organization committed to serving entrepreneurs in North Texas and elevating the ecosystem across the country. She served as the VP of Programming, and led over 200 events and programs, including 1 Million Cups Dallas Edition, The DEC Ambassador program volunteer network, and the Annual State of Entrepreneurship in Dallas.

Todd Nuckols
Richmond, VA

Todd Nuckols is the Managing Director of Lighthouse Labs, an active adviser to Canvas solutions, wild supporter of a co-working space in Richmond, VA and founder of StartRVA.


Release It coaches work closely with the finalists in the months leading up to the event to assist them in their onstage presentations.

Will Akins
WeWork Labs
Dallas, TX

Will Akins started the Dallas WeWork Labs location to support startups in DFW through impactful connections and resources. A Florida transplant, he moved to Dallas to get involved with startups and joined The DEC.

Clarisa Lindenmeyer
Proximity To Power
Dallas, TX

Revenue and Monetization Expert C-Suite Strategist, Brand Builder, Marketing & Communications Expert, PR Specialist, Event Producer.

Cijoy Oickal
Plymouth ai
Dallas, TX

Business-centric technologist driving applied research into organizations. Professor of Blockchain at the University of North Texas.

Raquel Vincent
Raquel Vincent Communications
Dallas, TX

Raquel Vincent is a content creator, coach, and marketing manager. With over 10 years of experience working with nonprofits, startups, and entrepreneurs, she brings a wealth of knowledge and a unique perspective to the table.

Christiana Yebra
Dallas, TX

Christiana Yebra is the founder of Currency Strategies, a Texas-based company focused on increasing customer acquisition and engagement. She is also the Co-Founder for the Dallas Millennial Club, a service-based movement to bring a positive sentiment back to the word “millennial” through engaging events and volunteering. After college, Christiana helped to launch Texas’ first on demand urgent care app where she developed her love for technology, business development and marketing strategy. Her dedication to driving consumer engagement and improving user experience has led her to start businesses in event production, digital marketing, and most recently a STEM-related apparel line for young girls.

Olivia Zhao
Mountain View, CA

Olivia is an engineer, entrepreneur, product manager and business leader who is passionate about building cutting edge technologies that positively impact millions of lives.

Past Participants Archive


Browse the Past Participants Archive for a list of SXSW Release It winners, finalists, judges, and other participants from previous years including the 2018 Winner:

Potrero Medical
San Francisco, CA

Potrero Medical has developed the Accuryn system, a smart urinary catheter and monitor that tracks multiple vital signs via the bladder continuously and automatically, and is developing algorithms for the early prediction of kidney failure, sepsis, hemorrhage, and other diseases, thus saving lives and dramatically reducing the cost of care.

Browse Past Winners & Finalists

Learn More

Register to Attend SXSW 2019

Join us for 10 days of unparalleled discovery, learning, and networking with creatives across interactive, film, and music industries from March 8-17, 2019.

Register Now

Explore the 2019 SXSW Schedule

Plan your SXSW adventure today! Use the online schedule to browse through 2019 events and build your personal schedule.

View the SXSW Schedule

Super Sponsors

Capital One logo
Mercedes-Benz logo
Bud Light logo
Austin Chronicle logo

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.