Trade show

March 12 –15. The Trade Show highlights the integrations and overlaps between SXSW’s converging industries, hosting a diverse range of forward-thinking exhibitors – from promising startups to established industry leaders.

Trade show

Trade Show at SXSW 2016. Photo by Merrick Ales.

Super Sponsors



The four-day exhibition from Sunday, March 12 – Wednesday, March 15 is composed of four main shows designed to enhance and complement conference programming. Each show encourages targeted connections and new discoveries through niche pavilions including Come & Capture, Future of Food, The Sport Spot, The MedTech Pavilion, and many more to be revealed.

Several stages located throughout the shows feature content aimed to promote discovery, education, and inspiration, such as Next Stage, Pitch Stage, and Podcast Stage.

Pitch Stage

The Trade Show Pitch Stage is an opportunity for exhibitors to present their products and services to SXSW attendees in an exciting, fast-paced live showcase. Each hour features a high-powered showcase of exhibitors grouped by theme. Stop by for exciting demos, fun giveaways, and networking following the pitches.

Next Stage

Next Stage draws inspiration from the creative industries to feature presentations and performances that span the focus of Interactive, Film and Music. These convergent sessions showcase the inventive, emerging talent participating at SXSW, including cross industry panels with diverse speakers, and intimate showcases from official SXSW artists.

Exhibitor Meet and Greets

Exhibitors will have the chance to participate in hourly Meet and Greet slots during the Trade Show. Each participating exhibitor is encouraged to provide food, drink and other fun amenities for registrants and will be listed in SXSW schedules as the ‘featured’ exhibitor of the hour. This rotating event provides exhibitors with an opportunity to network with attendees and will replace the traditional Trade Show Block Party.

Stay tuned for our 2017 Exhibitors list coming later in the season. Browse 2016 Exhibitors here »


Contact Us to Exhibit

Interested in exhibiting at SXSW 2017? Click through and fill out the form to contact our Sales team.

Contact Us

Attend SXSW 2017

Join us for unparalleled discovery, networking, and inspiration at the 2017 SXSW Conference & Festivals in Austin, TX from March 10-19.

Register Today

More SXSW Exhibitions

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.