Trade show

March 12–15. The Trade Show highlights the integrations and overlaps between SXSW’s converging industries, hosting a diverse range of forward-thinking exhibitors – from promising startups to established industry leaders.

Trade show

Trade Show at SXSW 2016. Photo by Merrick Ales.

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The four-day exhibition from Sunday, March 12 – Wednesday, March 15 is composed of four main shows designed to enhance and complement conference programming. Each show encourages targeted connections and new discoveries through niche pavilions including Come & Capture, Future of Food, The Sport Spot, The MedTech Pavilion, and many more to be revealed.

Several stages located throughout the shows feature content aimed to promote discovery, education, and inspiration.

Date: Sunday, March 12 – Tuesday, March 14
Time: 10:00AM – 6:00PM
Date: Wednesday, March 15
Time: 10:00AM – 2:00PM
Location: Austin Convention Center, Exhibit Hall 2, 3 & 4

Pitch Stage

The Trade Show Pitch Stage is an opportunity for exhibitors to present their products and services to SXSW attendees in an exciting, fast-paced live showcase. Each hour features a high-powered showcase of exhibitors grouped by theme. Stop by for exciting demos, fun giveaways, and networking after the pitches.

Next Stage Presented by LillyTrials

LillyTrials logo

Next Stage draws inspiration from the creative industries to feature presentations and performances that span the focus of Interactive, Film, and Music. These sessions showcase the inventive, emerging talent participating at SXSW, including cross-industry panels with diverse speakers and intimate showcases from official SXSW artists.

Exhibitor Meet and Greets

Exhibitors will have the chance to participate in hourly Meet and Greet slots during the Trade Show. Each participating exhibitor is encouraged to provide food, drink, and other fun amenities for registrants and will be listed in SXSW schedules as the ‘featured’ exhibitor of the hour. This rotating event provides exhibitors with an opportunity to network with attendees and will replace the traditional Trade Show Block Party.

Come & Capture

With a focus on the evolving landscape of digital filmmaking, Come & Capture is a platform for manufacturers, filmmakers, and app developers to highlight their new tools for capturing and creating content.

Future of Food

Like other industries, the food industry is transforming because of new, innovative technology. The Future of Food showcases the companies that are reinventing the food system for the 21st century.

Health & MedTech Pavilion

The Health & MedTech Pavilion is the place to interact with and learn about inventive technologies that are changing the face of health and healthcare.

Meetup Pavilion

Come by the Meetup Pavilion for some casual networking with other professionals while exploring a range of topics from the Interactive, Film, and Music industries.

The Sport Spot

The Sport Spot will explore cultural impact and the human experience, tackle the future of sports in all its forms, and embrace technology and innovation.

Startup Central

Startup Central spotlights the best and brightest up-and-coming businesses from all industries and sectors including mobile apps, 3D printing, SaaS, FinTech, and more.

Style Hub

Focusing on wearable technologies, fashion apps, the future of retail, and innovative design, the Style Hub centers on the intersection between fashion and technology.

VR/AR Experience

The VR/AR Experience is a new, hands-on area of the Trade Show and lets attendees test out a selection of the latest and greatest in virtual and augmented reality technologies.

International Pavilion

Experience the next level of innovation and creativity from across the globe at the International Pavilion, where delegates from six continents converge to discuss promising trends of the future.

Trade Show Bar & Lounge

Take a break from all the excitement during SXSW to grab a beverage and relax at the Trade Show Bar & Lounge.

2017 Exhibitors



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