XR Experience

Immerse yourself in the latest VR/AR storytelling from some of the most creative minds in the world at the SXSW XR Experience.



The SXSW XR Experience is an exhibition that showcases outstanding immersive projects by an array of talented international producers.

Virtual reality, augmented reality, and mixed reality technologies are finding new ways to enhance our ability to perceive and experience the world around us. The projects presented in our XR Experience emphasize narratives and art in the immersive world.

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For all things otherworldly, visit SXSW Online XR page to discover more about what we are doing beyond the festival.

Immersive World Expanding

Formally known as Virtual Cinema - SXSW XR Experience showcases outstanding VR + AR + MR creations and innovative technological advances from independent up-and-comers and creative heavy hitters from around the world with the goal of widening the scope of storytelling.

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