Interactive Tracks at SXSW 2020: Brand Experience, Startups, Tech & More

Kara Swisher – 2019 Convergence Keynote

Join us at SXSW 2020 for the opportunity to network and learn from global professionals at every level at the SXSW Conference from March 13-21.

Our 22 Tracks of Conference programming span everything from film and music to cannabis and content distribution. This programming will be presented in a variety of formats including Keynotes, Featured Speakers, panels, Mentor sessions, and more.

During sessions within our 8 Interactive Tracks, hear from industry experts on how to take your brand to the next level, explore future-thinking design, or discuss tech, startup, and workplace best practices of today and tomorrow. These tracks are home to all things tech, healthcare, business, design, and beyond.

We've recently announced an Interactive Keynote conversation with Whitney Wolfe Herd, Jon Korngold, and Gayle King as well as more Featured Speakers additions to this year's star-studded lineup such as Jim Bridenstine, Guru Gowrappan, Adam Savage, Sir Martin Sorrell, Kara Swisher, Mia Tramz, and many more.

Don't miss your chance to be a part of SXSW 2020 - register to attend today. SXSW Platinum and Interactive Badges receive primary access to Interactive Tracks and secondary access to Film and Music Tracks. Film and Music Badges receive secondary access to Interactive Tracks.

Before you explore the full SXSW Schedule and begin adding events to your Favorites list, learn more about tech industry specific programming found in our Interactive Tracks.

Interactive Tracks

Advertising & Brand Experience

March 13-18

As traditional marketing formats continue to lose relevance, creative leaders must re-frame their approaches by building emotional connections with consumers through unique and compelling experiences. The Advertising & Brand Experience Track features creative strategists sharing insights on developing effective campaigns using data, neuroscience, storytelling, and the most current technological advances.

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March 16-20

The Design Track covers all aspects of this industry, from futuristic product design to design-thinking approaches that can be applied to numerous other disciplines, businesses, and organizations. This programming will examine how design informs our interactions, shapes our experiences, and plays a critical role in problem-solving.

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Fantastic Future

March 16-21

New for 2020, the Fantastic Future Track spotlights the extraordinary new ideas that inspire us to get excited about tomorrow. From commercial space travel to quantum computing to the next generation of touchless interfaces, these sessions offer a platform to discuss and preview what life will be like over the next few decades.

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Health & MedTech

March 13-17

The Health & MedTech track focuses on the new advances and approaches being applied to medicine and well-being, including a deep dive into how the ecosystem of patients, providers, and payers interface with technology to improve outcomes in the communities where we live, work, and play.

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March 18-20

Humans have always been awed and inspired by the dream of exploring other planets, other worlds, and other dimensions. The Space Track will celebrate the possibilities of the next wave of inter-galactic travel, as well as cover how new space-related technologies will propel tomorrow’s most innovative ecosystems here on earth.

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March 13-17

The Startups Track brings together founders and funders of all stages to talk about current best practices. This track showcases the most exciting new companies, new products, new services, and new business models across many different verticals and industries.

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Tech Industry & Enterprise

March 16-21

The Tech Industry & Enterprise Track looks at today’s most cutting edge ideas covering both software and hardware. Innovators and executives from a variety of industries will discuss the evolving landscape of technology-driven products and services in the B2C and B2B marketplaces.

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March 13-17

The Workplace Track brings together HR specialists, futurists, designers, and others to discuss forward-thinking initiatives that will enhance the offices and productivity centers of today and tomorrow. Topics discussed will include workforce inclusion, leadership and advocacy methods, and the effects of increased automation.

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Explore all 22 Tracks of the SXSW Conference including cross-industry programming within Convergence Tracks which are open to all SXSW Badges.

Attend SXSW 2020

Join us for SXSW 2020 from March 13-22 in Austin, TX. Check out how to attend, plan your housing, and stay up to date on SXSW 2020 news by following us on Twitter, Facebook, LinkedIn, and Instagram.

Learn More About Badges & Attending SXSW

Kara Swisher – 2019 Convergence Keynote by Amy E. Price/Getty Images

By Nicole Cappabianca