Understanding Superfans, Multi-sensory Storytelling, and More: Touring & Live Experience Track Sessions For SXSW 2018

The Touring & Live Experience Track dives into topics ranging from why music festivals fail (or don’t) to VR concerts. Take a behind-the-scenes look at everything involved in producing a live show with the Touring & Live Experience Track at SXSW in March - check out session recommendations below.

“In 2018, the touring industry is an incredibly important revenue source for musicians around the globe. The Touring & Live Experience Track highlights discussions about how artists can monetize a tour through emerging technology and unique fan experiences,” says SXSW Programmer Adam Wode. In the session, African Music Goes Live, speakers address the opportunities and challenges African musicians and promoters face as they stage tours both abroad and locally.

Explore highlighted topics in the Touring & Live Experience Track like the life of superfans, getting onto music festival lineups, multi-sensory storytelling technique, and more. Touring & Live Experience sessions will be held from March 13-17 with primary access to Music and Platinum Badges; secondary access to all other badges.

Touring & Live Experience Highlights

Become an Electronic Artist Using Media & Touring

Speakers: Ferry Rais-Shaghaghi (APA), Kevin Mitchell (LiveStyle Inc), Chelsea Briggs (Billboard), and Blake Coppelson (Proximity)

Learn the strategy to build a career as an electronic music touring artist while utilizing the tools of media, touring, and streaming to become an international artist. Panel experts from all of these fields will work to give information and and answer questions about developing artists.

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It's a Fan's World: The Life of Superfans

Speakers: Bruno Natal (WeDemand) and Lucy Rose (Artist)

There is much talk about new sources of revenue in the music industry, but little is said about where the money actually comes from: the fans. And what better way to understand this, than listening to real superfans (whose influence reaches thousands of others like them) learning what motivates them, and how they spend their time, on and offline, building communities around their love for music. And with so many perks offered by artists and companies, it’s never been better to be a fan!

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Getting Your Name on Music Festival Lineups

Speakers: Julian Duque (Immigration Records), Carlo Bruno Rocha Montalvao (Brain Productions), and Andres Shaq

Music Festivals are the most desirable platform for artists to reach massive audiences and get exposure. Latin American bands and artists have a hard time getting their names in festivals like Bonnaroo, Outside Lands and Coachella. What can Latin American artists and managers do to land a spot in big music festivals? Learnings from bands such as Bomba Estereo, Ela Minus and the programmers´ perspective on booking Latin American acts.

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Verified Fan-Demonium: How To Put Your Fans First

Speakers: Chris Woltman (Element One Music), David Marcus (Ticketmaster), Sara Winter (The Messina Group), and Tara Traub (Live Nation Entertainment)

It’s the responsibility of industry stakeholders - agents, managers, artists, promoters and the companies like Ticketmaster who support them - to ensure tickets are being sold to people who actually intend to use them. This panel will take an in-depth look at the road to planning an onsale from the economics of a tour to fan identification and engagement using the latest technology like Verified Fan - all with the end goal of putting fans first.

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Striking a Chord with Today’s Music Fans

Speakers: Welz Kauffman (Ravinia Festival), Sally Williams (Ryman Auditorium/Opry Entertainment Group), Greg Harris (Rock & Roll Hall of Fame & Museum), and Brad Shelton (BRC Imagination Arts)

Music and stories connect us, bringing the world closer together. In this panel session, the designers and curators from The Rock & Roll Hall of Fame, Ryman Auditorium and The Ravinia Festival will explore how multi-sensory storytelling techniques enable them to reach across genres and generations, inspire music fans of all ages and create unforgettable experiences for their guests.

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African Music Goes Live

Speakers:iKEChukwu Onuorah (ACI 234 Entertainment LTD), Chinedu Okeke (Eclipse Live Africa), Paul Okoye (Upfront & Personal Global Management Consultants), and Abass Tijani (DJAMEDIA)

The Afrobeats Educational Roadshow is back with TAER9 looking at the growth of the Live Music Industry as a result of an increase in popularity of the genre via more international collaborations, signings, awards & tours by African artists & promoters. Speakers will address the opportunities & challenges experienced by both artist & promoters staging tours & concerts locally & abroad along with opportunities that exist for none African artists, brands & sponsors alike interested in this space.

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Browse All Touring & Live Experience Sessions

Crossover Track Recommendations

Wander outside of your specialty and learn from SXSW sessions across all 24 Tracks of Conference programming. These recommended sessions are outside of the Touring & Live Experience Track, but will definitely pique the interest of anyone in the music biz.

Reserve My Platinum Badge for SXSW 2018

Purchase your SXSW Badge and reserve your hotel today to experience these sessions along with 10 days of screenings, showcases, exhibitions, networking, and more this March 9-18 in Austin, TX. Take the Tracks Quiz to discover which badge will suit your needs.

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By Hayden Bagot