“What is your customer acquisition strategy?” is a typical question for startups. And many of the 40 companies pitching in eight categories during the 13th annual SXSW Pitch Event showed they had a clear roadmap for attracting ideal customers to grow their businesses.
But no matter the target audience, we all benefit from the inventive and ingenious minds solving tomorrow’s problems in both emerging and traditional industries like artificial intelligence, health, sustainability, and transportation.
The trends at this year’s event point to the positive impacts of advancements in artificial intelligence, machine learning, and big data in making our lives smarter, safer, and more productive. A few highlights from this year’s incredible group of SXSW Pitch finalist include:
Using XR, holoride takes everyday car rides and transforms them into hyper-immersive experiences by capturing the real-time physical feedback of the vehicle you’re in, making every journey fun for children and adults. If you’re behind the wheel, MicroTraffic makes it safer to drive by measuring near-misses at intersections with AI technology.
Other companies aim to help often overlooked populations. Honest Jobs uses AI to make “smart matches” between people impacted by the criminal justice system and potential employers, with the goal of reducing rejection and providing a quicker path to employment. Leda Health began as the MeToo Kits Company, offering at-home sexual assault examination kits. But now the company is both revolutionizing forensic collection and testing while connecting survivors with medical professionals and supportive communities to help in the recovery process.
Congratulations to this year’s eight category winners, as well as a handful of other recipients, who were announced at the SXSW Pitch Award Ceremony after the two-day virtual competition.
2021 SXSW Pitch Winners
Artificial Intelligence, Robotics & Voice: Parrot
Enterprise & Smart Data: Persefoni
Entertainment, Gaming & Content: holoride
Future of Work: Honest Job
Health, Wearables & Wellbeing: Leda Health
Innovative World Technologies: MolyWorks
Smart Cities, Transportation & Logistics: MicroTraffic
Social & Culture: Applied Bioplastics
Best Alternative/One Minute Speed Pitch: Colorcast
Best Bootstrap Company (the company who has done the most with least): Refiberd
Best DEI (Diversity, Equity and Inclusion): Sisu Global Health
Best in Show: holoride
Congratulations to all the winners, participants, and judges from this year’s SXSW Pitch!