SXSW Merch 2024 - Photo by Katrina Barber

Get Your Official SXSW 2024 Merch

Shop 2024 Posters, Apparel, Collabs & More

It's the last day of SXSW 2024 and before you head out of town be sure to grab your official SXSW Merch including new apparel, limited edition posters, hats, fanny packs, and more.

Get your merch on the go from the official SXSW Merch Truck sponsored by Lane Seven, circulating throughout the city and making final stops at the Paramount Theatre and Waterloo Park today, March 16. Merch is also setup at the SXSW Registrant Lounge from 12pm-7pm to browse through while networking with fellow attendees.

Whether you’re looking for that Rodeo Pearlsnap with matching swim trunks to add to your collection or rep your Longhorn pride and continue building your festival hoodie wardrobe, the SXSW Merch store has you covered.

Don't miss out on limited edition, silkscreen posters for SXSW 2024 including the Official SXSW 2024 Poster by Brian Phillips and Comedy Festival Poster by Bill Sienkiewicz.

Not here IRL? Catch merch via URL: Send SXSW straight to your door with merch available 24/7 on the online shop. Explore Merch FAQs for more information on shipping. Stay tuned for additional SXSW 2024 items coming online soon.

SXSW Merch

New 2024 Merch

Shop exclusive 2024 SXSW collections including tees, hoodies, posters, and more. Find us IRL at the Registrant Lounge and on the Merch Truck (details below). Place online orders at

Explore New Gear

SXSW Merch Truck

The SXSW Merch Truck, sponsored by Lane Seven, makes it easier than ever for fans to get their hands on official 2024 SXSW merchandise.

Saturday, March 16

  • Paramount Theatre (SW Corner of 7th and Congress) | 2pm-6:30pm
  • Moody Amphitheater at Waterloo Park (500 E 12th St.) | 6:30pm-9pm

Merch can also be purchased at the SXSW Registrant Lounge (611 E 6th St.) until 7pm.

*Hours may vary pending traffic

View Schedule In Maps

Limited Edition Posters

Official SXSW 2024, Film & TV Festival, and Comedy Festival

For the ultimate SXSW collector, you need the Official SXSW 2024 Poster by Brian Phillips, Film & TV Festival Poster by Joe Triscari, and Comedy Festival Poster by Bill Sienkiewicz. Supplies are limited, so get them hot of the presses!

Learn More

Featured Artists

Brian Phillips

Brian Phillips | Official 2024 SXSW Poster Artist

The Official 2024 SXSW Poster is signed and numbered by local Austin artist, Brian Phillips. This collectible is silk-screened with nine colors on heavyweight, 100% cotton rag paper, acid-free and archival quality. Available at the merch stands in regular and foil editions while supplies last and online.

"In the world of Austin artist Brian Phillips, dumpsters contain treasure, and gold can be struck in a scrap pile by the side of the road. The reclaimed wood that forms the foundation of his work is often rife with blemishes, knots, and nail holes. Working in a shed (originally built 40 years ago from salvaged materials) that Brian then converted into a studio/workshop, Brian cuts, planes, paints, and reassembles these rejected pieces into something wholly new. A resident of Austin, Texas, Brian’s work embraces the beauty and resilience of his home state. His work is ultimately a celebration of life and everything that makes it worth living."

@ArtbyBrianPhillips |


Zuzu | Official 2024 SXSW Tote Bag + Mural Artist

Zuzu is an Austin based Creative Entrepreneur with a passion for visual arts. Her large-scale mural work is recognized for its vibrant colors, abstract design, and positive messaging. She's been awarded the title of "Austin's Best Muralist" the last three consecutive years (2021-2023).

When you pickup your badge in Exhibit Hall 1 of the Austin Convention Center, be sure to grab your official SXSW Tote Bag and snap a picture with one of Zuzu's beautiful backdrops before you set off on your SX adventure!

@zuzubee |

A BIG thank you to the 2024 Official Artists, Brian and Zuzu, for sharing your beautiful work with the SXSW community!

Super Sponsors

Volkswagen logo
Austin Chronicle logo
Porsche logo
C4 logo
Delta logo
U.S. Army logo

Stay Tuned

Sign up to receive the latest announcements, tips, networking invitations and more.