Testimonials

Past SXSW Sponsorship Partners include


Sonicbids Esurance Monster Energy AT&T American Express
American Airlines Microsoft Philips MillerCoors FedEx
IFC PepsiCo Oreo Pandora Yahoo!
Cirrus Logic Mazda Cottonelle Brita Capital One



SXSW 2015 - Mazda - photo by Aaron Rogosin
Photo by Aaron Rogosin

Our first year as the official automobile sponsor of SXSW proved to be very successful. The attendees of this event are exactly the people we hope to introduce our vehicles to, and our SXSW partnership helped us celebrate their passion for music, film and tech-savvy innovations. It is through these touch-points, as well as the discussion panels, that we were able to create unique brand experiences that only Mazda can offer.

–Russell Wager, vice president of Marketing, Mazda North American Operations


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SXSW 2015 - Capital One - photo by Marissa K. Licarione
Photo by Marissa K. Licarione

SXSW brings together people who aim to disrupt their fields for the sake of something better, for the sake of their customers. We have the same aim. Capital One is transforming the way we do business, rethinking how customers interact with their money. SXSW provided us with an unparalleled opportunity to connect with like-minded individuals passionate about challenging the status quo. It was an incredible experience.

—Sanjiv Yajnik, President, Financial Services, Capital One


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SXSW 2015 - SXSW 2015 - The IFC Fairgrounds - photo by Aaron Rogosin - photo by Aaron Rogosin
Photo by Aaron Rogosin

SXSW has been a key element of IFC's marketing plans for the past 10 years. The vibe of the festival and demographic of the attendees are a great match for our network, which makes SX an ideal place to bring IFC's 'Slightly Off' brand to life. We've evolved our on-ground strategy numerous times throughout the years, and the SX team has always been an amazing resource. From researching venues to programming content to promoting our activations, the SXSW team are truly partners to IFC.

—Lauren Burack, VP Marketing, IFC


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SXSW 2015 - Philips - photo by David Brendan Hall
Photo by David Brendan Hall

SXSW Interactive provides a one-of-a-kind opportunity to engage with digital entrepreneurs, innovators, and influencers who care about the convergence of personal and professional health. As the official health technology sponsor in 2015, Philips leveraged this amazing melting pot of innovative technologies and thought leadership to present our brand and interact with key stakeholders in different ways. It gave us an incredible platform to share ideas with the leading lights of the business and consumer markets we serve.

—Ed Gala, Head of Sponsorships & Events, BCD Global Brand, Communications & Digital


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Photo by Tye Truitt

Miller Lite has had a strong, enduring relationship with SXSW for over 13 years for a multitude of reasons. Most important, SXSW provides an opportunity to bridge our brand to a dynamic target in innovative and impactful ways — locally and nationally. SXSW provides a platform that elevates our ability to drive programming and communication that is truly unique in the marketplace. Mutually, both parties are committed to one another and are committed to taking our brand to the next level with the conference year after year.

—Brad Nadal, Field Marketing Director, MillerCoors


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SXSW 2014 - Doritos - photo by Chelsea Purgahn
Photo by Chelsea Purgahn

SXSW is a place where culture breaks — and PepsiCo is proud to be a part of that. Over the past four years, the event continues to be a successful engagement opportunity for our brands, and we're thrilled to be a sponsor. The SXSW team has worked tirelessly with our world class brands like Doritos, Mountain Dew and Pepsi to flawlessly execute customized programs across all three conferences. With SXSW, we feel we have active partners who are truly looking out for our company's best interests.

—Joshua Karpf, Global Director - Digital Media, PepsiCo


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SXSW 2014 - Sonicbids - photo by Chelsea Purgahn
Photo by Chelsea Purgahn

The media and music industry has evolved tenfold over the last five years—and so has SXSW. It never grows stale or tired and it's always pointing the way to the future. SXSW is the one must-sponsor, must-attend, and must-be-present event in our calendar.

—Panos Panay, Founder, Sonicbids


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SXSW 2012 - AmEx - photo by Rich Merritt
Photo by Rich Merritt

SXSW provided the best platform to reach the brightest minds in the interactive space... helping us win with this impressive, hip crowd in Austin. Looking forward to working with you guys in the future!

—Nancy Smith, VP, Global Media Alliances, Development & Social Media Marketing, American Express

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For more information on sponsorship opportunities, please contact us.