Experiential Storytelling

March 13-15

Convergence Track

The Experiential Storytelling Track investigates how new and experimental strategies are reimagining and redefining the creative methods used to develop cutting-edge narrative structures.

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Cirque Du Soleil:  Beau Lotto and Diane Quinn - Photo by Tim Strauss

Cirque Du Soleil: Beau Lotto and Diane Quinn - Photo by Tim Strauss

About the Experiential Storytelling Conference Track


Uncovering New Worlds and Experiences With Cirque du Soleil, NASA, and More

We live in a world where just about everyone is glued their devices. The need for human interaction and connection is vital now more than ever. So how can we discover and savor unique experiences?

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Featured Session: Shooting Stars: How NASA Works with Film & TV - Photo by Diego Donamaria/Getty Images for SXSW

Diego Donamaria/Getty Images for SXSW

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The Future Designed with the Past In Mind

Combining the oral history storytelling of Austin’s elders with the tech-savvy expertise of college students, E4 Youth is preserving Austin’s past while employing Austin’s future, ensuring that the history of the city is not lost to the sands of time.

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Featured Session: Changing the Immersive Storytelling Wild West

We are in the wild west of immersive storytelling. Investment is high, impact is mixed & there are cowboys everywhere. How can we make a change to deliver a new kind of audience experience?

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Carolina Martinez

Carolina Martinez

Manager Mars Public Engagement


Wale Oyejide - Photo by Mark Thiessen/National Geographic

Walé Oyéjidé

Designer & Creative Director

Ikire Jones

SXSW 2020 Conference Speaker Annie Polland - Photo c/o speaker

Annie Polland

Executive Director

American Jewish Historical Society

2020 SXSW Conference Speaker Bora Yoon - Photo c/o speaker

Bora Yoon

Composer, Vocalist, & Performing Sound Artist

Lisa Brook - Photo c/o of speaker

Lisa Brook


Live Cinema UK

Delondra Mesa - photo c/o speaker

Delondra Mesa

Television Writer

Z Nation/Step Up: High Water

Edda Fields-Black - Photo by Emmai Alaquiva

Edda Fields-Black

Associate Professor

Carnegie Mellon University

600+ PanelPicker® Sessions Announced

Presenting 600+ curated sessions from the SXSW community across our 22 Tracks of Conference programming.

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Browse the 2020 SXSW Schedule

Browse events, build your schedule, and get personalized recommendations for the 2020 SXSW Conference & Festivals.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 22 Tracks of programming for the 2020 SXSW Conference.

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Attend SXSW 2020

Join the world’s brightest creators March 13-22 at the 2020 SXSW Conference & Festivals. Register to attend and book your hotel to begin your SX adventure!

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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