Spotlights highlight new technology companies within SXSW’s industry-specific programming tracks including SXSW Music and Startup & Tech Sectors.


Music Startup Spotlight at SXSW 2017 - Photo by Benedict Jones



March 9, 12, & 14. These reception-style exhibitions take place in an intimate networking setting, allowing exhibitors to make one-on-one connections with attendees. Taking place near the Startup & Tech Sectors programming track at the Hilton Austin, each Spotlight will showcase 20 of the brightest startups for a highly focused experience.

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Music Startup Spotlight

The SXSW Music Startup Spotlight focuses on some of the most innovative new companies in the music world. The Spotlight coincides with the popular Startup & Tech Sectors programming, where VCs, entrepreneurs, and tech industry attendees will be meeting, mingling, and discussing in sessions across the hall.

Tech Startup Spotlight

Discover emerging startups at the Tech Startup Spotlight. An engaging reception with complimentary drinks, the Tech Startup Spotlight provides unique opportunities to meet with and get demos from some of the brightest startups today.

Cities Summit Spotlight

Meet the startups working to solve the toughest challenges that face cities around the world. As part of the Cities Summit, this reception includes complimentary drinks and endless networking with civic leaders, creative citizens, and urbanists of all disciplines.

Spotlights 2017 Photos

An exhibitor and an attendee interact at the Music Startup Spotlights at SXSW 2017
An exhibitor shows his startups product at SXSW 2017
The Music Startup Spotlight at SXSW 2017
A large crowd gathers at one of the Startup Spotlights at SXSW 2017
An exhibitor showcases his startups service at SXSW 2017
The Tech Startup Spotlight at SXSW 2017
Left to right: Nicky Lockman, Luis Bustos, Benedict Jones, Kit McNeil, Kit McNeil, Kit McNeil


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Join us for unparalleled discovery, networking, and inspiration at the 2018 SXSW Conference & Festivals in Austin, Texas from March 9-18.

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