Music Industry & Culture

March 12-16, 2019 | Music Track

As new technologies constantly disrupt industry practices, the Music Industry and Culture track explores music’s rich history to remind us that creativity and innovation are deeply embedded in its DNA.

Music Industry & Culture Sessions

Featured Speaker Young Guru with Rodney Sampson - Photo by Levi Thompson

Featured Speaker Young Guru with Rodney Sampson - Photo by Levi Thompson

About Music Industry & Culture Track


In the Music Industry & Culture Track, sessions explore how the music business is constantly adapting and experimenting to meet the needs of a technology-driven world. Discover how culture inspires superstars and up-and-comers alike to explore the culture of music from worldwide to hyper-local scenes, genres, social movements, fashion, and beyond.

Navigate the multifaceted and global music industry with help from experts and leaders in the Music Industry. Take a look at 2019 sessions including Modern Adventures in A&R, Self-Sovereignty, Open Protocols & Future of Music, Trailerized: Music in Film & Television Marketing, and more.

Browse speakers for the Music Industry & Culture Track below and explore more programming from the 25 Tracks for the SXSW Conference.

Music Industry & Culture Sessions

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Watch Videos from SXSW 2019

Get inspired by a multitude of diverse visionaries at SXSW – browse videos from Keynotes, Featured Sessions, Red Carpets, and more.

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Session Formats

Learn more about the session formats for programming tracks at the SXSW Conference.

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About the SXSW Conference


SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Learn more about Keynotes, Featured Speakers, and Session Formats across the 25 Tracks of programming for the 2019 SXSW Conference.

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