Meet The Speakers: Jay Coyle, Raymond Flotat, and Shana Fong

Written by Bobby Nall | Thursday, Oct 8, 2015

Our weekly Meet The Speakers series highlights three 2016 SXSW Music speakers, giving you insights into who they are and which important topics they’re coming to discuss here in Austin next March! Read on to meet our friends Jay Coyle (Music Geek Services), Raymond Flotat ( and Shana Fong (Eventbrite).

Jay Coyle of Music Geek Services will speak at SXSW Music 2016

Jay Coyle (Music Geek Services)

SXSW 2016 Session: You Can Get There From Here: A Revised Road Map

As a digital strategy, direct-to-fan and fan engagement expert, Jay Coyle (and his company, Music Geek Services) spearheads new products, business development, project management and direct-to-fan initiatives for artists such as Barenaked Ladies, Sloan, the Presidents of the United States of America, John Oates, Carbon Leaf, Veruca Salt and Jars of Clay. His recent consultant work as a member of the Artist Relations team with PledgeMusic serves his goal of “super-serving the fans while serving the artists.”

Session recommended for artists/bands with existing careers, looking to navigate the current business/fan landscape

Raymond Flotat of will speak at SXSW Music 2016

Ray Flotat (

SXSW 2016 Session: Modern SEO For Bands and Brands

With a heavy background in programming and technology, Raymond Flotat brings a vast SEO knowledge to his current venture,, the cross-media entertainment magazine he founded and serves as Editor-in-Chief. Over the years, he has worked in music and technology everywhere from Ticketmaster to, and will speak in detail about the value of SEO for artist and brand e-commerce and for driving traffic to new media/journalism outlets.

Session recommended for bands, brands, managers, labels, marketers, and webmasters

Shana Fong

Shana Fong (Eventbrite)

SXSW 2016 Session: Stream to Ticket: Mapping the Value of Discovery

As Head of Music Marketing at Eventbrite, and previously doing marketing for streaming service Rdio, Shana perfectly bridges the gap between stream and ticket. She understands the market insights that drive fans and listeners to attend the major music festivals, venues, and tours where their favorite artists perform. Data from streaming can sell more tickets and pinpoint their core audiences, and we can't wait to hear what this group can tell us about it.

Session recommended for promoters, venue managers, talent buyers, booking agents, music festival producers, artists, managers, and labels

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All photos courtesy of the speakers