Meet The Speakers: Charles Caldas, Trisha Bell and Ari Herstand

Written by Rory Burbeck | Wednesday, Jan 27, 2016

Get to know a little bit about 2016 SXSW Music Speakers Trisha Bell (ARTSO), Charles Caldas (Merlin) and Ari Herstand (Ari's Take, Digital Music News) and add their sessions to your schedule below.


2016 SXSW Music Speaker Trisha Bell. Photo courtesy of the speaker.

Trisha Bell (ARTSO)

SXSW 2016 Session
Understanding the Business of Christian Hip Hop

Trisha Bell has been involved in the Christian hip-hop industry for more than ten years, having managed legendary artist Stephen the Levite for the past six. She’s also produced and managed a number of tours and concerts for Christian hip-hop artists, experience she will bring to her SXSW 2016 session Understanding the Business of Christian Hip-Hop. Trisha is also the CEO and Founder of ARTSO, which highlights innovative and culture-preserving artists and artforms.

Session recommended for new artists in the genre and seasoned artists who need help with sustaining or rebuilding their brand; artist mangers, booking managers, promoters, publicists, bloggers


2016 SXSW Music Speaker Charles Caldas. Photo courtesy of the speaker.

Charles Caldas (Merlin)

SXSW 2016 Session
Innovation in Digital Music & Making Streaming Pay

As the CEO of Merlin, the global rights agency representing the world’s most important indie record labels, Charles Caldas has plenty of experience dealing with the barriers to mass market music consumption and monetizing streaming services. He will impart this knowledge as part of the Innovation in Digital Music & Making Streaming Pay session at SXSW Music 2016.

Session recommended for service providers, artists, rights holders, record labels, digital entrepreneurs, VCs, music business media


2016 SXSW Music Speaker Ari Herstand. Photo courtesy of the artist.

Ari Herstand (Ari's Take, Digital Music News)

SXSW 2016 Sessions
Band Website Extreme Makeover Part 1
Do Musicians Still Need Record Labels?

Musician and writer Ari Herstand, whose music business advice blog Ari’s Take has become a go-to resource for DIY musicians, will deliver some of his advice live at the 2016 SXSW Music Conference as part of two sessions. Throughout his career, Herstand has written for top musician trade magazines and websites like Digital Music News, American Songwriter, CD Baby, Tunecore, ReverbNation, Hypebot and more.

Band Website Extreme Makeover Part 1 recommended for bands, musicians, managers
Do Musicians Still Need Record Labels? recommended for musicians who are deciding between going with a label and going DIY; tech companies, label employees, artist management


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Trisha Bell photo courtesy of the speaker
Charles Caldas photo courtesy of the speaker
Ari Herstand photo courtesy of the speaker