2017 Official Showcase Presenter
Friendship Fever is the eclectic new label from the founders of Park The Van Records (Dr. Dog, Generationals, Floating Action) and husband and wife duo, Chris & Sabrina Watson, as well as former DIW Magazine Publisher, Mike Cloward. Based in Sacramento, CA, the label has already released music from Tess & Dave (featuring David Vandervelde) and minihorse. 2017 sees the new label debuting more music from new artists, as well as the return of some classics. That’s the fun part, right? Expect new records from Imaginary Tricks, Deep State, Wilding, Roselit Bone, Dustin Lovelis, Loud Sun, minihorse, and more. In October, Friendship Fever will release a deluxe reissue: the 20th Anniversary Edition of Grandaddy’s “Under the Western Freeway.” This is the label’s first SXSW showcase.
Date: Thursday, March 16
Venue: Maggie Mae’s (323 E 6th St.)
Lineup: Roselit Bone, minihorse, Deep State, Imaginary Tricks, Dustin Lovelis, Loud Sun
Music and Platinum badgeholders receive primary access to official music showcases. SXSW Showcasing Artist wristbands and Music Festival wristbands have secondary access. All admissions subject to capacity. Exceptions to be noted in schedule listings and/or at venue entrances. Artists and lineup subject to change.