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The Hype Machine tracks conversation on hundreds of music blogs, and presents it all for easy discovery at hypem.com. Hype Machine's Hype Hotel, presented by Taco Bell, is coming back to SXSW for 5 full days and nights of the best new music hitting the blogs. Check in to see Solange, The Specials, CHVRCHES, and over 50 more artists play lineups curated by by Aquarium Drunkard, Stereogum, Gorilla vs. Bear, I Guess I'm Floating, YVYNYL, Portals, and Yours Truly. More info and free RSVP at http://hypem.com/hotel