South By Southwest™ Music News

Redefining Consumer Experience through Meaningful Ideas

Why exactly is McDonald’s sponsoring SXSW? That was a buzz-worthy question leading up to this year’s event. Many people were curious and even skeptical about a McDonald’s presence. In a sense, you could say the McDonald’s team needed to deliver its own “pitch” for participating in the festival of ideas...

Audio Recap: Public Relations, Public Radio, & Music

The sprawling world of public radio in the US can be a challenging entity to pitch your music to. With huge audiences (12-13 million/week!), and wildly eclectic musical tastes represented, the potential for exposure on NPR is fantastic, but according to the insiders here, you really need to tailor your...

Video Spotlight: JACO at the 2015 SXSW Music Conference

The film JACO, which tells the story of revolutionary bass player Jaco Pastorius, had its world premiere at SXSW Film 2015. A few days after the premiere, the filmmakers gathered for a special conference session to elaborate on the making of JACO and the immense influence Pastorius has had on...